AMD GPU Prices Going Up 10% — RX 9070 Series Gets More Expensive from July

AMD is reportedly raising the supply price of GPU + VRAM bundles for the RX 9070 series by approximately 10%, according to a leak from the industry insider forum Board Channels. The price hike, effective July, affects core partners including Sapphire, Asus, and XFX. This isn't a retailer markup — it's a price increase from the source.

💡 What You Will Learn

AMD is reportedly raising the supply price of GPU + VRAM bundles for the RX 9070 series by approximately 10%, according to a leak from the industry insider forum Board Channels. The price hike, effect

The RX 9070 series has had a rocky pricing journey since launch. MSRP was never realistic — cards were perpetually sold out at launch, and retail prices only stabilized after months. Now, a new wave of price increases is coming straight from AMD.

The source: Sweclockers picked up a post from Board Channels, a closed internal forum for Chinese manufacturers and distributors known for reliable leak history. The post states AMD has notified Sapphire, Asus, and XFX that GPU+VRAM combo pricing will increase by roughly 10%, effective July.

Why now? VRAM pricing has been under pressure since late 2024, with GDDR6 and HBM procurement costs rising steadily. AMD and NVIDIA both bundle GPU dies with VRAM for volume pricing advantages. But with VRAM costs soaring, this model is becoming unsustainable. AMD is passing the cost down rather than absorbing it.

Real-world impact: | Model | Current Price | +10% | |-------|-------------|------| | RX 9070 12G | ~3,300 CNY | ~3,630 CNY | | RX 9070 XT 16G | ~5,000 CNY | ~5,500 CNY |

At 5,500 CNY, the RX 9070 XT starts to encroach on higher-tier territory, making its value proposition less clear. Existing supply agreements are unaffected, so current retail stock won't see immediate price hikes — it's the next batch that will cost more.

My take: The RX 9070 series' core selling point — price-to-performance — is being slowly eroded. The bigger concern is that VRAM inflation isn't temporary. AI demand for HBM and GDDR7 is consuming fab capacity, and consumer GPUs are lower priority in the supply chain. This pricing pressure is likely to persist.