AMD graphics cards confirmed price increase! At least 10% up starting August, and after Nvidia's stock freeze, Su Ma followed suit. Nvidia just raised prices, and now AMD is doing the same. On July 31, according to ChannelGate, AMD has officially notified core AIB partners like Sapphire, ASUS, XFX, and PowerColor that the bundled supply price for GPU cores and GDDR memory will be uniformly increased by at least 10%, with the new pricing effective from

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AMD graphics cards confirmed price increase! At least 10% up starting August, and after Nvidia's stock freeze, Su Ma followed suit. Nvidia just raised prices, and now AMD is doing the same. On July 31

AMD Graphics Cards Confirmed to Price Hike! At Least 10% Increase Starting August, Following NVIDIA's Channel Freeze, Lisa Su Follows Suit

NVIDIA just raised prices, and now AMD is following suit.

On July 31st, according to ChannelGate, AMD has officially notified core AIB partners including Sapphire, ASUS, XFX, and Vastarmor: the bundled supply price for GPU cores and GDDR video memory will be uniformly increased by at least 10%, with the new pricing taking effect in August.

In other words, right after NVIDIA's RTX 50 series saw its third price hike of the year and channel stock freezes, Lisa Su has now wielded the blade as well.

AMD's price increase isn't sudden.

In fact, AMD had already drafted this price hike plan back in June, originally scheduled for implementation in July. But it ultimately chose to delay by a month — and the reason is a bit disheartening: fear of losing market share.

After all, NVIDIA holds 94% of the discrete GPU market (per Mercury Research data), and AMD is already fighting for survival in the cracks. If they raised prices first, consumers might just defect to Jensen Huang's camp. But by waiting for NVIDIA to hike first and then following suit, the pressure is much lighter. This is the classic "let the ally go first, I'll cover the rear" strategy.

So how much did NVIDIA raise prices?

As we covered in the previous article, the RTX 50 series has seen its third price increase this year. On July 24th, NVIDIA issued a price hike notice to AIC partners, with all brand factories halting shipments and freezing inventory. Multiple graphics cards were delisted from platforms like JD.com, and the RTX 5070 Ti's wholesale price jumped 800 yuan in a single week.

The RTX 5090 flagship saw the highest increase at up to 30%, while the RTX 5070 Ti has climbed from around 6,000 yuan at launch to its current 10,700 yuan — a cumulative increase of nearly 80%.

Looking at NVIDIA's memory costs specifically: GDDR7 prices have risen nearly $20 (about 135 yuan) per 2GB, meaning a 16GB graphics card now carries an additional $152 (about 1,031 yuan) in memory costs alone.

AMD's 10% increase sounds modest?

But note: this is only the "bundled supply price" increase — the price AMD charges AIB partners for the GPU+memory combo. How much retail prices actually rise will depend on each brand's own strategy. Taking the RX 9070 XT 16GB as an example, memory accounts for a significant portion of the total BOM cost, so the final retail price increase could exceed 10%.

For entry-level models like the RX 9050 4GB, which use less memory, the increase will likely stay right at the 10% floor.

At the end of the day, whether it's Team Red or Team Green, these price hikes are forced.

There's only one root cause: DRAM is too expensive.

Since the second half of 2025, AI servers' explosive demand for HBM (High Bandwidth Memory) has pushed Samsung, SK Hynix, and Micron — the three major memory manufacturers — to shift production capacity toward HBM. Consumer-grade memory like GDDR6 and GDDR7 has been pushed down the priority queue.

The result: GDDR6 spot prices have surged from around $2.5 per GB to $7.5 per GB — a threefold increase.

TrendForce's latest forecast shows DRAM contract prices will still rise 13% to 18% quarter-over-quarter in Q3 2026. This isn't short-term volatility — Samsung has already signed five-year supply agreements, and SK Hynix's CEO has stated that commodity DRAM supply will decrease by 70% by 2027.

For consumers, the GPU market in the second half of the year is bound to be rough.

With both major GPU manufacturers raising prices simultaneously, once channel inventory is cleared, the new pricing will fully take effect in August. If you're looking to buy a graphics card, either grab one now while old-priced stock remains, or prepare to shell out a few hundred to a thousand yuan more.

DIY enthusiasts are having a rough year indeed. CPU prices up, motherboard prices up, graphics card prices up, memory prices up — building a PC now costs at least 30% more than last year.

Oh, and one more thing: there were earlier reports that AMD's RX 9070 GRE and RX 9060 series are also in the pipeline, but with memory costs this high, whether mid-range cards will launch on schedule — and at what price — remains anyone's guess.

Data sources: WCCFtech, ChannelGate, 博板堂, IT之家, TechPowerUp, TrendForce Previous coverage: RTX 5070 Ti now sells for 10,700 yuan — NVIDIA's third price hike this year, channels frozen