RTX 5070 Ti now sells for 10,700 yuan, Nvidia raises prices for the third time this year, channels have already sealed their warehouses
RTX 5070 Ti now sells for 10,700 yuan, Nvidia's third price hike this year, and channels have already sealed their warehouses. The RTX 5070 Ti now goes for 10,700 yuan. Last week, it was 9,299 yuan. In November last year, it was 7,200 yuan. In less than nine months, the same graphics card has surged nearly 50%. And this is just one of Nvidia's three price increases this year. On July 24th,
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RTX 5070 Ti now sells for 10,700 yuan, Nvidia's third price hike this year, and channels have already sealed their warehouses. The RTX 5070 Ti now goes for 10,700 yuan. Last week, it was 9,299 yuan. I
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RTX 5070 Ti Now Sells for 10,700 Yuan — Nvidia's Third Price Hike This Year, Channels Already Sealed
The RTX 5070 Ti now sells for 10,700 yuan. Last week it was 9,299 yuan. Last November it was 7,200 yuan.
In less than nine months, the same graphics card has jumped nearly 50%. And this is just one of Nvidia's three price hikes this year.
On July 24, Nvidia officially issued a price increase notice to all AIC partners. The scope isn't limited to flagship cards like the RTX 5090 — all consumer graphics cards equipped with GDDR7 and GDDR6 memory are getting price hikes across the board, ranging from 20% to 30%. The specific implementation policy will be finalized in August, but the moment the news broke, factories at major graphics card brands have fully sealed their warehouses and paused shipments.
This isn't your typical cyclical price adjustment. This is the third one this year.
Three Price Hikes, Each More Aggressive Than the Last
In January, Nvidia raised prices for the first time, by 10% to 15%, citing rising raw material costs. At the time, people found it acceptable — after all, graphics card price hikes aren't exactly news.
In May, the second hike. This one targeted only the RTX 5090 series flagship cards, with modest increases that most gamers didn't pay much attention to.
In July, the third. The entire product line went up simultaneously, with increases of 20% to 30%, covering everything from entry-level to flagship models. Multiple graphics cards have already been temporarily delisted on e-commerce platforms like JD.com, and the topic of graphics card price hikes shot straight to the top of Weibo's trending list.
Three hikes — from flagship to full lineup, from 10% to 30%. The trend is crystal clear.
In a Single Graphics Card, Memory Alone Adds 1,000 Yuan
The direct driver behind this price hike is memory.
Storage chip prices have experienced a surge over the past year that hasn't been seen in decades. Samsung's DRAM prices rose 90% in Q1, another 50% to 60% in Q2, and are expected to climb another 20% in Q3. GDDR7 memory, as the core component of graphics cards, bears the brunt of it.
Here are the specific numbers: 2GB GDDR7 memory chips now sell for $20. The 3GB version goes for $60 to $70 — only 50% more capacity, but more than triple the price.
Calculated per graphics card, the cost of 8GB of memory has increased by $76, roughly 515 yuan. The 12GB version adds $114, about 772 yuan. The 16GB version adds $152, approximately 1,030 yuan.
Just memory alone — that's a 1,000 yuan cost increase. Manufacturers have no other choice but to raise prices.
The Real Cause Isn't Memory — It's AI
Tracing it back to the root, the real driver behind graphics card price hikes isn't memory manufacturers — it's AI.
The three major memory makers — Samsung, SK Hynix, and Micron — are shifting more and more production capacity toward HBM (High Bandwidth Memory). HBM is the core companion for AI chips; Nvidia's AI accelerators and AMD's Instinct series are all scrambling for HBM. A single HBM wafer can generate several times the profit of a regular DRAM wafer, so memory makers naturally prioritize HBM production.
The result: GDDR memory production capacity is being systematically squeezed out. Supply shrinks, prices naturally rise.
At the same time, Nvidia's own GPU supply is tightening. Reports indicate Nvidia has cut GPU shipments to AIC partners by 15% to 20%. The reason is simple: consumer graphics cards account for less than 15% of Nvidia's revenue, while AI chip orders are already booked through the end of the year. With limited capacity, it makes sense to prioritize the higher-margin AI business.
So the price hike chain looks like this:
AI demand explodes → HBM eats up memory capacity → GDDR prices rise → graphics card costs skyrocket → Nvidia raises prices → consumers foot the bill
Worse News: SUPER Series Delayed
Nvidia has actually already delivered the core GPUs for the RTX 50 SUPER series to partners — the RTX 5080 SUPER, 5070 Ti SUPER, and 5070 SUPER are all ready. But because GDDR7 memory prices are too high, the pricing for these new products would seriously exceed expectations. Nvidia has officially notified partners to postpone the launch, pushing it back to CES 2027.
Gamers waiting for the SUPER series to bring prices down may have a long wait ahead.
As for whether you should buy a graphics card right now, here are two simple judgments: if you need one urgently, grab one while stock is still available — waiting until the new pricing policy lands in August will only make it more expensive. If you don't need one urgently, you can wait, but don't expect prices to drop anytime soon — the supply-demand imbalance in memory chips will last at least until 2027.
The root of graphics card price hikes isn't the cards themselves — it's the siphoning effect of AI computing power on memory capacity. As long as AI demand keeps growing, graphics cards won't be returning to their old prices.
Written by our editorial team; tools listed here are tested or verified against public sources. Links point to official sites or GitHub repos for reference only — no paid placements.
